privacy
Introduction and overview
We have written this data protection declaration (version 01.10.2021-311842627) in order to explain to you in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the person responsible - and that of processors commissioned by us (e.g. providers) - process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral. In short: We inform you comprehensively about data that we process about you. Privacy statements usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things as simply and transparently as possible. As far as transparency is conducive, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used. We are thus informing you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible if you make the most concise, unclear and legal-technical statements possible, as they are often standard on the Internet when it comes to data protection. I hope that you find the following explanations interesting and informative and that you may find some information that you did not already know. If you still have questions, we would like to ask you to contact the responsible person named below or in the imprint, to follow the links provided and to look at further information on third-party websites. Our contact details can of course also be found in the imprint.
scope of application
This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline.
The scope of this privacy statement includes:
• all online presences (websites, online shops) that we operate
• Social media appearances and email communication
• mobile apps for smartphones and other devices
In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary. Rechtsbasis In the following data protection declaration we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data. As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online at EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:
1. authorization (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be storing the data you entered on a contact form.
2. Contract (Article 6 Paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance.
3. Legal obligation (Article 6 Paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.
4. Legitimate interests (Article 6 Paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data before. For example, we need to process certain data in order to be able to operate our website securely and economically. This processing is therefore a legitimate interest. Other conditions such as the perception of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not generally apply to us. Insofar as such a legal basis should be relevant, it will be indicated in the appropriate place.
In addition to the EU regulation, national laws also apply:
• In Austria, this is the federal law for the protection of natural persons in the processing of personal data (Data Protection Act), DSG for short.
In Germany, the Federal Data Protection Act, BDSG for short, applies. If other regional or national laws apply, we will inform you about them in the following sections.
storage duration
The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes. Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and provided there is no obligation to store it. We will inform you below about the specific duration of the respective data processing, provided that we have further information on this.
Rights according to the General Data Protection Regulation
According to Article 13 GDPR, you have the following rights to ensure fair and transparent processing of data:
• According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If so, you have the right to receive a copy of the data and to know the following information:
o for what purpose we carry out the processing;
o the categories, i.e. the types of data being processed;
o who receives this data and if the data is transferred to third countries, how security can be guaranteed;
o how long the data is stored;
o the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
o that you can complain to a supervisory authority (links to these authorities are provided below);
o the origin of the data if we did not collect it from you;
o ob profiling is carried out, i.e. whether data is automatically evaluated in order to get to a personal profile of you.
• According to Article 16 GDPR you have the right to correct the data, which means that we have to correct data if you find errors.
• According to Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you can request the erasure of your data.
• According to Article 18 GDPR, you have the right to restrict processing, which means that we may only store the data but not use it further.
• According to Article 19 GDPR, you have the right to data portability, which means that we can provide you with your data in a common format upon request.
• According to Article 21 GDPR, you have a right of objection, which, after enforcement, entails a change in processing.
o If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f ( legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
If data is used for direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
If data is used to operate profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
• Under Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling). In short: you have rights - do not hesitate to contact the responsible person listed above! If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority.
This is the data protection authority for Austria, whose website can be found at https://www.dsb.gv.at/. In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:
Baden-Württemberg data protection authority
State representative for data protection: Dr. Stefan Brink
Address: Königstraße 10a, 70173 Stuttgart
Phone: 07 11/61 55 41-0
Email address: poststelle@lfdi.bwl.de
Website: https://www.baden-wuerttemberg.datenschutz.de/
Data transfer to third countries
We only transfer or process data to countries outside the EU (third countries) if you agree to this processing, if this is required by law or is contractually necessary and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason that we have data processed in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways. We expressly point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. In addition, US government authorities may have access to individual data. In addition, it may happen that collected data is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU, if this is offered. We will inform you in more detail about data transfer to third countries at the appropriate points in this data protection declaration, if this applies.
communication
If you contact us and communicate by telephone, e-mail or online form, personal data may be processed. The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for as long as the law requires.
Affected persons
All those who seek contact with us via the communication channels provided by us are affected by the processes mentioned.
Telephone
If you call us, the call data will be stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved to answer enquiries. The data will be deleted as soon as the business case has ended and legal requirements permit.
Email
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,...) and data is stored on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements permit.
Online forms
If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an e-mail address from us. The data will be deleted as soon as the business case has ended and legal requirements permit.
Legal basis
The processing of the data is based on the following legal bases:
• Art. 6 Paragraph 1 lit. a GDPR (consent): You give us your consent to store your data and to continue to use it for business purposes;
• Art. 6 Paragraph 1 lit. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as e.g. B. the telephone provider or we need the data for pre-contractual activities, such. B. the preparation of an offer, process;
• Art. 6 Paragraph 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. These are certain technical facilities such. E-mail programs, exchange servers and mobile phone operators are necessary in order to be able to communicate efficiently.
cookies
Our website uses HTTP cookies to store user-specific data. In the following we explain what cookies are and why they are used so that you can better understand the following privacy policy. Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies. One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is basically the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified. Cookies save certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file. The graphic below shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie from the server, which the browser uses again as soon as another page is requested.
Email Marketing
In order to always keep you up to date, we also use the possibility of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. Email marketing is a subset of online marketing. This involves sending news or general information about a company, product or service by email to a specific group of people who are interested in it. If you want to take part in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, fill out an online form and send it off. However, it can also happen that we ask you for your title and your name so that we can also write to you personally. Basically, registering for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail confirming your subscription to the newsletter. This ensures that you own the e-mail address and that no one has signed up with someone else's e-mail address. We or a notification tool used by us logs every single registration. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged if you make changes to your stored data.
Why do we use email marketing?
Of course, we want to stay in touch with you and always present you with the most important news about our company. Among other things, we use e-mail marketing – often just referred to as “newsletter” – as an essential part of our online marketing. If you consent to this or it is permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term "newsletter" in the following text, we mean mainly e-mails that are sent regularly. Of course we don't want to bother you in any way with our newsletter. That's why we always try to offer only relevant and interesting content. For example, you can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or when we are currently offering special, lucrative promotions. If we commission a service provider who offers a professional sending tool for our e-mail marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our e-mail marketing is basically to inform you about new offers and also to get closer to our business goals.
Which data are processed?
If you become a subscriber to our newsletter through our website, you confirm membership in an email list by email. In addition to your IP address and e-mail address, your title, your name, your address and your telephone number can also be saved. However, only if you agree to this data storage. The data marked as such are necessary so that you can participate in the service offered. Providing this information is voluntary, but not providing it will result in you not being able to use the service. In addition, information about your device or your preferred content can be stored on our website. For more information about how we store data when you visit a website, see the Automatic Data Storage section. We record your declaration of consent so that we can always prove that it complies with our laws.
Duration of data processing
If you remove your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at the time. We may only process this data if we have to defend ourselves against any claims. However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you object to the consent permanently, we reserve the right to save your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your e-mail address.
Right to object
You have the option to cancel your subscription to the newsletter at any time. All you have to do is revoke your consent to registering for the newsletter. This normally only takes a few seconds or one or two clicks. Most of the time you will find a link at the end of each email to unsubscribe from the newsletter. If you really cannot find the link in the newsletter, please contact us by email and we will immediately cancel your newsletter subscription.
Legal basis
Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have previously actively registered for it. If necessary, we can also send you advertising messages on the basis of § 7 Para. 3 UWG, provided that you have become our customer and have not objected to the use of your e-mail address for direct advertising. Information on special e-mail marketing services and how they process personal data can be found - if available - in the following sections.
CleverReach Privacy Policy
We use CleverReach, a service for our email marketing, on our website. Service provider is the German company CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany. You can find out more about the data processed by using CleverReach in the privacy policy at https://www.cleverreach.com/de/datenschutz/. All texts are protected by copyright. Source: Created with AdSimple's data protection generator